The 24 Hours of Le Mans reveals a new brand identity
With a century of racing already on the clock, the icon of motorsport unveils a new brand design reflecting its singularity as a complete, universal, cultural event.
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With a century of racing already on the clock, the icon of motorsport unveils a new brand design reflecting its singularity as a complete, universal, cultural event.
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The ACO is celebrating its 120th anniversary this year. Thanks to the increasing popularity of the 24 Hours of Le Mans and the city’s pivotal role in automotive history, the idea of a museum sparked discussion shortly after World War II. The project came to fruition in 1961, within the circuit grounds.
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The M24 – Motor Sport Museum will open its doors on Friday, May 28, 2026. This exceptional 8600 m² space celebrates the rich history of motor sport; book your tickets now to explore it.
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Toyota celebrated its 100th FIA World Endurance Championship appearance with an incredible 50th victory in the 2026 curtain-raising contest at Imola today, following an enthralling nip-and-tuck duel with home favourite Ferrari.
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With the 94th 24 Hours of Le Mans just around the corner, it is time for the Automobile Club de l’Ouest to announce details of the Race Week programme. On the bill this year, international competitions, activities for racegoers and big-name musicians. Once again, Le Mans is ready to make 24 Hours last ten days.
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Add experience to impetus, and what do you get? Nico Müller is to join the Inter Europol Competition LMP2 team for the 94th 24 Hours of Le Mans on 10-14 June 2026. The recruitment is a new asset for the team, already a two-time class winner.
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The new M24 is home to one of motorsport’s richest collections.
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Some names evoke memories of bygone times. Others offer a peek into the future. By branding its hypercar “MCL-HY”, McLaren is not merely checking another box on its comeback trail. The British manufacturer is weaving an emotional thread linking 1995 to 2027... and beyond.
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