Nearly 1,000 case studies were presented to the Grand Prix Top/Com 2013, one of the most prestigious awards in the world of communication, the ACO and their agency La Fourmi were among the finalists.
It remained to be seen what position they would hold among the lucky ones .

The verdict was returned on Thursday night in the Museum of  Roland Garros Stadium in Paris. The awards covered 2013, the ACO beating advertisers such as Electrolux (in association with the agency Elan), the PMU (with Publicis Conseil) and Danone (Young & Rubicam).
The gold trophy was won by the Renault Agency (Moxie agency) and the Grand Prix by AXA (Publicis Conseil).

The Automobile Club de l'Ouest was also the only organiser of events having been held in the year 2013 in the final.

This award is to acknowledge the performance and relevance of the communication plan and the promotion of the Automobile Club de l'Ouest and complete a record year in terms of communication for the main round of the FIA World Endurance Championship, well illustrated by a few figures.

- New record of Media mentions for this edition. This has been raised to 668 against 579 from the previous record (2009).
- 1405 media (print/radio/photographers/new media) accredited (1345 in 2012), from 42 different countries.
- 1178 TV personnel against 914 in 2012.
- 30 international television networks had bought the rights to broadcast the race (23 in 2012) covering 190 countries to a potential audience of 707.3 million potential viewers.
- New record for Eurosport audience with 24.4 million viewers for the entire coverage on Eurosport and Eurosport 2 channels across Europe.
- Viewing doubled for France Television peaking at 2.3 million viewers at the time of the finish (16.7% of potential audience) .
- 5,743,822 connections on WebTV of the 24 Hours of Le Mans (against 3.2 million in 2012), from 70 different countries, marked by a peak of 111,570 concurrent connections to 1:00 p.m. on Sunday, June 23rd.
- 149,453 fans on the Facebook site of the 24 Hours of Le Mans "ACO Official" (90,000 in 2012).
- 13.7 million Facebook posts on the ACO wall by fans.
- 55,550 Twitter followers on the English and French # LM24 site (25,000 in 2012).
- With WebTV the websites 24h-lemans.com, lemans.org and lemans-tv.com generated 2,353,000 visits during the weekend of the 24 Hours of Le Mans (1,456,000 in 2012).

Translated by Tony Light/ACO